How come everybody knows about McDonald's? Is it the large amount of restaurants placed around the town, the way you can hardly drive anywhere without passing one? Is it the bad stories that are told about finding chicken heads in the chicken nuggets that circulate the media? Partly yes, these things do help in luring people into the trap of unhealthy food (OK bad press doesn't help but the name still gets stuck in your mind) but the main factor is the advertising.
McDonald's and Burger King advertise a lot to little kids, young gullible victims. Even the ones who don't like the food McDonald's serve still want to go there, why? Because they want one of the transformers toys or a my little pony doll that can be found in their happy meal. We like to think of this as bribery, it shows how uncertain they are of their standard of food that people can't just go their to eat, or they will be disappointed. What is in it the makes them so uncertain? We don't know about you but, we don't want to find out!
Don't get us wrong though, adults can still be lured into traps to, and they do. Ever noticed that the hamburger you see on television is at least 10 times bigger, fresher and better looking then the one you get to eat? Ever realised that your bag of chicken nuggets always has more nuggets in it when you are watching it on a screen? We certainly have. You can't help your mouth watering when you see your favourite subway roll on the box at home, next time you go past a subway you can't help but think about that yummy sandwich, so you rush in, order it and what you get is a squashed, greasy, lumpy mess. Advertising works just like that.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment